DOCUMENTING AN ENDLESS PURSUIT
OF EXPANDING POSSIBILITY.
Coming out of the achievements in The Art of Flight, those involved began to realize that only the edge of possibility had been explored. From filming, riding, exploration, and documentation, the process of interacting with nature could be pursued at an even higher degree.
Four years, countless trips, hour and hours of scouting, lead way to the production of Red Bull’s most ambitious film project, The Fourth Phase.
To experience the full intent and scope of the project required a step further than the film. Together with Travis Rice, we curated, designed, and created a collection of the most vibrant, honest, and explosive moments in his pursuit of elevation. Over 300 pages of photography and design from the industries leading lensmen mixed with unparalleled print technology marks The Fourth Phase Book as an essential look at the experiences of a rider pushing the boundaries of snowboarding.
SET THE SCALE
Build a framework to show the massive size and detail of the worlds largest, unridden terrain.
DESIGN IS NATURE
Create a completely unique grid structure to define layout in accordance with a natural ratio of beauty.
Expand upon the production standards from The Art of Flight with new, industry-first print techniques.
FURTHER PHASES OF PRINTING
After taking home a SAAPI Gold Award with The Art of Flight, The Fourth Phase marked an opportunity to experiment and expand upon what was a benchmark for modern print technology. With years spent in snowboard graphic production as well as product design, there was a long list of techniques to bring to the printed page. By mixing conventional lithographic printing, UV printing, oil / water resists, and new metallic spot-color blends, the pages of The Fourth Phase have a visual depth beyond the content of the photography alone.
Included is a bonus 88-page Behind-The-Scenes Field Guide.
NATURAL COLUMNS – A GOLDEN GRID
The Fourth Phase is a narrative about the laws of nature, and mathematics are the language through which nature’s beauty speaks. In embracing this theme, the golden-ratio is combined with a 9 column grid to provide rules and logic to object locations on the page. The typographic system is built on a ratio of 1:1.618 and all book dimensions find harmony around this divine proportion.
THE FINISHED PRODUCT
Art Book, 220 pages, 16.5″ x 10.2″, 100# McCoy Silk Stock, Linen Smyth-Sewn Hardcover, Debossed Blue Foil, SPOT UV / Lenticular UV, 88 page Field Guide, Hand Numbered, Custom Shipper.
Publisher: Red Bull Media House North America 2016
Visionary: Travis Rice
3000 Copies / PURCHASE ONLINE