Design to Enhance the Outdoor Experience
Client: Cascade Designs
Date: Spring 2013
With shared passion for nature and an interest in outdoor driven designs, we found ourselves in the SODO offices of Cascade Designs. Over discussion of information systems, catalog design, water filtration, and all things outdoors, we undertook a redesign of Cascade’s Dealer book, a 200+ page comprehensive showing the companies entire product offering.
MSR, ThermaRest, Tracks, SeaLine, and more were represented with a goal of creating a dealer workbook as functional, free of superfluous detail, and beautiful as the products themselves.
No sooner had the 2013 book been completed than we moved into the 2014 Winter Workbook, a new approach to showcasing the brands seasonal offerings. With pure functionality in mind, we worked together with Cascade to conceive a double gatefold cover that facilitates retailer navigation and the ordering process while allowing simple product browsing.
Clean, functional, nature focused, and free of clutter, we aim to design with Cascade under the same ethos that has driven their company for 3 decades.
Plus, they’re wicked nice people to boot.